Whereas they are not the first to adopt it, not even in Lebanon as
Alfa already did an emoji campaign for new year's, the Pepsi emoticon-based campaign seems to function within its own context. I know they are primarily speaking to adventure-hungry and adrenaline-craving youth, but the campaign also encompasses everyone with a cellphone whose prime use for the device is to send smiley faces in lieu of proper words - that would be the entirety of the Lebanese population. Now, for the upteenth time, I say, please get rid of the #MeshGhalat hashtag, it never made sense nor will it in the future.
