"Do not wait for your feast to get your gift" - with so many shops offering gifts only during festive seasons, Abed Tahan decided to break the rule and offer 30% for no reason whatsoever. This could also be a sting to their rival Khoury Home which was offering lottery gifts on its 18th anniversary... Comparative advertising is not allowed in Lebanon, but there was never a reason not to do it undercover (here and here for examples). By the way, tomorrow the Eid starts and this campaign has been running for a while, so good Eid wishes to you!