ِAhmad El-Abi and his innovative Arabic typography

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I spotted this first on Ahmad El-Abi's instagram account, an innovative way of depicting Arabic typography via objects, body poses, hairstyles and a million other creative ways. It is not just my pop art color sensibility but also this added value Ahmad brings to his work - which is very colorful, a bit childish but very thought provoking. Ahmad (born in 1984 and residing in Cairo, Egypt) is originally a physician who found himself in creative art direction and conceptual photography.