Continental is offering a free UEFA ball with every 4 tyres change (I am not sure about the link to be honest as cars and football are not the first thing that come to mind), but at least the ad works in its lovely simplicity.
The second one is Pepsi - seriously, can it get more straightforward than this? A stadium on top of the can! Perfect score - sorry for the pun!
There was a third ad which sadly I could not find a copy of for Hyundai Televisions (a spinney's ad) which said "be the judge yourself" with "judge" doubling as "referee" in the headline. Which again works without overdoing it.