"Fight perfection #ittakescourage" well, what takes courage is for the Ray Ban folks to go the opposite direction of all of the Lebanese society! We could be, along with Brazil and the US, at the forefront of the esthetic surgery industry, obsessed with the latest beauty fads and ever-strict norms.... And the people at Ray Ban want us to fight perfection at a time when we are known for our "Lebanese nose" (I am not kidding, a French channel even ran a documentary on it a few years back and a bank (FNB) offered loans for esthetic alterations in 2007).
I am all for their attempt to go the other way than the tide is going but, yes, from their part to do so #ittakescourage!
