Sunday, June 5, 2016

Almarai goes super CSR for Ramadan

Whereas I do know it is CSR (Corporate Social Responsibility) and that it goes from the biggest dairy producer in KSA, it  still a great idea when Almarai launches the #قدر_النعم idea of "appreciate the blessings" sensibilizing people not to take for granted their meal or whatever they have on their table. Whereas I could not track the movie online, it is truly well-done and abounds in sensitivity. Well, if one is to do a CSR, which is not always an innocent act, might as well do it well such as this one!