Mersaco and a new perplexing selling line

Whomever came up, sold, or approved this should be fired and is a danger to communication. That this is done by an agency with a reputable track for a pharmaceutical high profile client is even worse. In English to be "beyond care" means not giving a damn. It does not imply empathy, affection or wanting to stand by someone. Please check it here.
People, if you do not understand English as agencies or clients get a grown up to help you, this is a disgrace. Just to be clear please do not defend with "beyond caring" is different than "beyond care" (in spoken English they are used interchangeably)- or that health institutions in the US already use it because it means you are appropriating other people's work (it also means that Americans are unaware of their own language).