Tuesday, February 25, 2020

Marlboro and Baalbeck - the oddest tie-in in history

Artwork by Tarek Chemaly based on a vintage ad
Remember when Marlboro tied itself to Lebanese oranges? It was certainly one of the oddest tie-ins in all history. But hold my beer, it seems Marlboro continues the same campaign with tying their cigarettes to Baalbeck columns. "In the whole wide world, these columns are the symbol of Baalbeck, in the whole wide world, the symbol of cigarette quality (is) Marlboro". Yes, I know...