This Maccaw ad seems pretty minimalist when compared to the ads done back yonder which included not less that 3 or 4 competing lines ("100% sante" - "il y a du Maccaw dans tous les fruits" (which survived in this one) - "source de vitamines" and so on!). Added to this in this ad is "le sourire de la rentree" (the smile of the back to school) with a gimmicky smiley face (and other items include school paraphernalia, plus 2 sizes of the juice all on a background of traced paper).
So yeah, "minimalist" is a bit relative I guess.
