Friday, May 31, 2019

Maserati Kuwait and that odd Ramadan ad


So Maserati Kuwait does a Ramadan ad. See it here.
I am still trying to decipher it.
Mixed messages galore, scenes which make no sense, emotional overplaying with an odd storyline - you name it, it's there. Apparently the only common element between the two families is a Maserati - but nothing joins them apart from that apart from a lopsided line "this Ramadan drive what matters most", which is slightly more palatable in Arabic (your journey towards what is most important to you - in Arabic). But the whole ad has zero identity, zero placement, zero plot, zero coherence.
Honestly, why bother inject such an effort when the end result is going to be so confusing.

No comments:

Post a Comment