"Cockroach problem" is when a problem is hiding another and another just like cockroaches, leave it to Kimbo to make that fun, in a "gotcha" (literally, this is what the headline says!) moment (kamashtak), seriously, cockroaches and ads do not mix too well, but this time (and this campaign is running exclusively in the north of Lebanon) the result is full of wit and charm. Hey and it comes with a full year guarantee.