|Sarah Saroufim - Absolut global winner|
In her own words: "The more we talk about mental illness, the closer we get to overcoming it. I expressed this idea using the pun 'Don't keep things bottled up' and an overflow of expression symbolised by speech bubbles." She goes on, saying: ""I'm so honoured to have won Absolut's Creative Competition. This message is so important to me as I'm not the easiest nut to crack. I don't open up so easily but when I do, it makes it so much easier to manage the every day. I hope everyone will learn from this message and see the power of expressing themselves."
Artist and jury member, Aaron Cezar, said: "Sarah's award-winning entry to the Absolut Creative Competition speaks to the urgencies of this time. In an era of post-truth, Saroufim reminds us of the power of having a voice to not only to express but to expose. In Sarah's statement, she expresses her need to overcome mental illness but her work transcends this and demonstrates its strength visually."
Congratulations and way to go Sarah!