Almarai the giant Saudi giant, goes all out in a touching Ramadan ad. The animation is touching, human, and well-adapted to the concept in bluish almost monochrome color, then there's the whole personal touch in all the labor, then - crisis - as the characters morph into "plate" appreciating the end product to their labor, the child is about to throw what is on his plate! Thankfully his mother intervenes which leads to the brilliant line "appreciate the blessings". In am in awe! Do watch the ad here.