Yokohama x Children's Cancer Center Lebanon - the genius link!
You know how it goes - we say a new set of tires saves a life. And when we think of a life saved, we automatically think of children in cars. So Yokohama took that literally and is doing a link to the Children Cancer Center Lebanon by donating 5 USD of the price of a set of 4 new tires. With the line that goes "pick Yokohama to save a life" - whomever thought of this collaboration (which falls with the rains coming and close to Christmas) is a genius.