Forget all of those harping on the idea of diets, we have a company in Lebanon preaching inclusiveness, plus sizing, and is ready to roll in today's standards and thin ones be damned. The ad is for themselves actually, and indeed - very catchy and interesting. Seriously, when you realize how much everyone was stressing on a specific stereotype and then Media & Advertising (that is the actual name of the company!) goes against the grain saying everyone wants to be "big" and in extenso "beautiful". Little one can do but be impressed.