Thursday, June 28, 2018

Beirut Beer and the World "Cup".

Beirut Beer goes Word Cup too, by offering a "cup"with every 6 pack. The creative element in the ad, is - thankfully - not the offer, but the way the hands are holding it as if it was the (Jules Rimet) World Cup trophy. It suprised me a little how there was a bit of World Cup fatigue this year - maybe the elections were a bit too much, maybe there's only little money for advertising left, maybe the whole market is pseudo-dead.

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