The Superbowl mind you gave us what some argue is the greatest ad of all time - the Apple 1984 commercial - which, used the full marketing budget of the product and even risked not being shown because it was disliked previously at an Apple conference with sellers.
Which brings us to the Tide ad.
Honestly, it is too funny.
Watch for yourself.
When you think about it, every ad you will see will suddenly fall into that realm. Masterclass!