How to spell Ikea? With a silent P!

Ikea has partnered with design agency Åkestam Holst to bring you an ad to pee on! “The whole ad is a pregnancy test that actually interacts with your potential pregnancy,” expressed the agency in a statement. “Instead of a simple line indicating a positive result, IKEA presents you with a better price on a new baby crib if you’re pregnant. All in real time, right there in the ad.”

Ikea has seen a slew of incredible winning ads throughout 2017 and the momentum does not seem to back down this year (here, here and this gem from 2016!). The ad seeks to push the "Ikea family" product it seems. 

Now, according to this google ad, a better price does not include easier ways to  assemble it though!