What NCLW did was simply to exchange the word "woman" with "man" in some common insulting sentences used in Lebanon. "the woman is an incomplete letter", "the woman can go to Mars but her fate goes back to the kitchen", "would you even reply to a woman!" and so on.
Actually the Lebanese lexicon is very rich in these idioms, take for example the classic "the head of the woman is worth that of two crazy chicken" (3a2l el mara bi 3a2l djejtein khout). The # accompanying the campaign say it all #would_you_accept_it_if_it_were_about_you?
Interestingly, many Arab men seem to think the world of their mother. But berate women in general forgetting their mother is included.
Beautiful campaign, keep it coming!