Tuesday, November 7, 2017

Lexus - the art of standing out.

Lexus NX Hybrid has a TVC all built for it (please see it here and immerse yourself in living artworks): Vermeer, Koons, Mondrian, Van Gogh, Seurat, and finally Hopper. Trust me, the ride is well worth it. The ad is very well-constructed, the artworks appear organically without being forced, and they all serve the final line "the art of standing out".

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