Thursday, November 2, 2017

Fransabank gets "personal".

First it was BLC, now Fransabank - even if I like the ad - I still feel the layouts are too close to the ones of Byblos Bank so I keep confusing all three brands. "It's personal - and I can do with it whatever I want", an ad for the Fransabank "personal loan". I saw two variations of the ad but both with the same idea. There is a second way of reading the ad, but I could be reading too much into it, with "personal" (chakhsi) in Arabic doubling as "my own persona and I am free to do with it whatever I want". So the girl  Stressing that one can do whatever they want with a loan is liberating I suppose!

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