Tuesday, July 11, 2017

Appropriating the memory: A case of mistaken identity 5/10

Kodak
Lagarde et Michard
L'enfant et la lecture

Lavex
Loulou magazine
By inserting the initials my own name (Tarek) in childhood souvenirs, or brands associated with memory and childhood, the question becomes: Are the memories we have belong to us? Is sharing a memory a way of diluting it or multiplying it? And is a memory directed to the act itself or to the remembrance of it?

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