Monday, January 23, 2017

Coca-Cola "brotherly love" runs in the Middle East.

A shorter version of this Coca-Cola ad has been running under the headline "dou2 el lahza" (or taste the moment), it basically details the love-hate relationship between an elderly brother and his junior. If you do not have older brothers, you might find the ad amusing, if you do - you'll cringe, and then smile. The give-and-take is so spot-on especially towards the climax of the ad: Protection, love but also a prank pulled till the end. As I said, you'll cringe and then smile. And no, contrary to the "I'd like to buy the world a Coke" one, it was not done by Don Draper (of Mad Men). Joke.

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