Friday, August 26, 2016

Lipton, sensing the mood of a nation

Stop. Chill. Express. So goes, in three words, the new campaign for Lipton tea courtesy of Pimo. Actually, online through a dedicated website, or through live events which are moving from one area to the next, Lipton is trying to push people to see the glass "half full" as opposed to "half empty" - but it all starts with a question "in your opinion, what do you see?".
Not long ago, there was a hashtag that was launched #lawshoumasar (no matter what) is dedicated to those die hard Lebanese who still believe in Lebanon and in the Lipton current campaign talk see the glass "half full", whereas the rest of us - the realistic ones - tend to see it half empty. It also seems this is the first part of a wider campaign.
Well, it took me a long time before appreciating tea, but now that this done, Litpon green tea is my go-to drink. The good news is that the cup is either completely full, or in the next 5 minutes, totally empty - nothing about "half" of the Lipton green tea cup in my dictionary.

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