Sunday, August 28, 2016

Bic vs Faber Castell back to school pens

Faber Castell and Bic both have a back to school campaign. "Write your future" says Bic versus "a new way to express" claims Faber Castell. Bic seems to emphasize its cristal pen has a reliable ball, while Faber Castell wants you to know there is a "new way" (wink!). Well, I can no longer remember the last time I bought a pen as I guess either I am relying on digital or I get my pens free from conferences or whatever. Still, interesting duel....

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