Monday, February 22, 2016

Aizone gets it very right!

Ever since the Aishti and Aizone accounts have moved to Sagmeister and Walsh, there has been so many hits and misses - especially with Aishti and less so with Aizone. But the last Aizone campaign is truly sheer perfection for the brand. Upscale, upbeat, staged, unrealistic, engulfing, alluring, seducing and drool-inducing, exactly what Aizone is. Never mind that I shop at the Aishti outlet, but the above campaign - even if it took years for Sagmeister and Walsh to get to - was worth the wait. Oh and I love the Lichtenstein work in the backdrop, obviously the cause of all the polka dots/patterns on the clothes (technically called Ben-Day dots but no issue!).

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