Look everyone does it every time so nothing is new. So Beirut Beer is jumping once more on the World Cup bandwagon. For heaven's sake every beer brand does it - for reminder here's a sample from the last edition of the World Cup (here). For this edition Beirut beer titled the bottles as the teams are usually called (The Three Lions - England - La Albiceleste - Argentina - A seleção - Brasil - Les Bleus - France - Die Mannschaft - Germany). Before anyone accuses me of being a football aficionado, just remember there is something called Google. With this, at least effort was done this time around. I still did not see the Almaza output though. For the copy Beirut Beer went for "The game is international, the cheering is Lebanese" - and make no mistake, Lebanese take their cheering very seriously.