Beytech has a new Mother's Day campaign, "wrong gift, big risk". A Dyson surrounded by sharks, a snake on top of a washing machine and a crocodile swallowing an iron. Loved the concepts. Or at least the whole creative idea to be honest - the executions left me a bit puzzled. Maybe I should post an old Barclay's ad to show the difference in terms of execution:
The snake is so well woven inside the ad one can totally understand the reference in question. This being said, as I mentioned, I do understand where Beytech came from creatively.