Forget Sherihan and her fawazir (riddles)!
On second thought she is unforgettable!
But hang in there with me - Tawfeer the supermarket which built its reputation on savings has an incredible Ramadan ad. The trick? To call it "Fawatir Ramadan" along with the usual "folkloric" brouhahah (it is implied the couple in the ad are Shahrazad and Shahrayar of the One thousand and one nights tale). The ribbon coming from her tantour and reaching his feathered turban is actually a long bill (the kind you get on the till) to coincide with "Ramadan bills" (which means "fawatir"). The ad is impeccable, yet blink and you'll read it "fawazir". Truly a beautiful, lovely ad, well-thought and incredibly well-designed to boot. All elements that lead to loving it. Respect to anyone who concepted, designed and approved this one. A real beauty.