In my daily AMA (Ask Me Anything), the above ad came en masse. "Why the rings?" "What does the car have to do with anything?" "How much do I have to buy?" "That's not the original logo, is it?". Well, fear not kids.
All right I shall attempt to answer as best as I can. The rings, may or may not indicate a wedding list at Sleep Comfort. Or it may indicate the marriage of the two bands (Sleep Comfort and Chery) who are on the roaster of the same agency mind you (which, may or may not have been the origin of this cross-over ad). This might, or might not, explain why the car has to do with anything - clients of the same agency. Now, the ad, I think, leaves it a little fog as to how much to buy to - what might, or might not - be a draw on the car. Now as you can see the above photo, yes, the Sleep Comfort logo was morphed for the purposes of the ad, which brings us back to the rings.
Naturally, this would not be the first time an agency combined clients. Look at this Cyberia and Warde combo from 2007:
