Roadster, the brand that reinvented itself and its branches to be less Americana and more mature, is now back with an add that screams "same burger more protein" which is good to know and not very interesting to see. The ad is bland leaves you wanting. I mean if I said it was without taste, you'd think I was talking about some moral issue not a culinary one. Do note, the ad is practically everywhere, which means at least Roadster did the effort to spread the idea (or lack of it) everywhere. Unfortunately, I don't see the tone of voice anywhere in the ad.