Friday, February 27, 2026
Benina does it again.
Interesting I never commented on this before, at least nothing in my blog archive, but this ad has been running for years during Ramadan. By years, I mean years. But then again look at it from their angle - the idea is to sell canned vegetables and the like, the line is "your partner in your table" (in Arabic it is better). Same image, same line, same target audience, and actually same placements for the ads. I am trying to think if this is "lazy" or "adequate", personally lean for the latter. Why invent gun powder when what worked before is still available. Interestingly, whereas the ad is Ramadan geared, there are no crescents or lanterns or the usual paraphernalia.
