Well first there was Romeo & Juliet, now it is Afla Romeo & Giulia its iconic model. So why not? A bit too stretched but once you think about it, it does make sense. For the purposes of the ad Alfa could have been dropped because hey even with a "half logo" the brand is too well-known to be confused because it would make it easier to make the link with Romeo & Juliet. No Montagues vs Capulets here, just plain love for Valentine's day.