Ras Al Houssan - rectifies its aim

Source

Remember Ras al Houssan's earlier campaign (here)? The one where nothing worked? Thankfully they woke up and smelled the coffee, or smelled the tea, or whatever else their product range consists of. Well, also they smelled the "instant warmth, honey" (a wink to their Honey Ginger offering) and to the cold which is currently sweeping Lebanon all over. 

The previous campaign had nothing going for it. This one is focused, single-minded, with a clear, identifiable and quite and targeted message. What's not to like?