MP4 has apparently an oddity within the red/white/just-add-ornaments of the pre-festivities jungle. It is promoting its "Pistachio caramel" shower gel, and why not? People still shower during the festive season what's with the gatherings going turbo-mode and "Pistachio caramel" must be an excellent smell if I am not mistaken. And again, because the ad is so distinct from everything else, it does stand out even if I just saw it on just one large unipole - but when everything else is almost uniform in message and colors, it does make you look.