In the plethora of ads which are going the simpler route this year, let us add L'exquis. The idea is just to grab attention, and what L'exquis fails to do creatively it compensates for it by its presence on several billboards all across the road. The panoply of their offered goods is there to be appreciated among festive ornaments in the background. Once more, I am not blaming the easy route out, because seriously companies are trying to sell and people are lacking cheer for sure and have short attention spans and even shorter intrest.