Well, here's a very basic ad. So basic it actually makes you look. As I said prior so many times, comparative ads are banned in Lebanon, so the slogans need to be "vague" such as the one above "the tastiest coffee" - because "tastiest" as compared to some non-entity without having to support it statistically. So voila, here's the slogan, here's the packshot, here's a red background, thank you very much. Honestly, in a sea of more of less mediocre ads, this one makes sense.