Biscotto, which looks like a redux of another famous cookie (which shall remain unnamed!), is all over town. The ad, especially for a diabetic like me, is very enticing. Especially when it is on every second billboard in town. The line is indeed catchy and goes - once translated - "goodness is from it and in us". Which is interesting as it implicates the audience in the line as well... Small hint if the line was "al tibe menna w fiya" as opposed to "el tibe menna w fina" - which translates into "goodness is from it and within it" I think it would have been an even better line.