Head & Shoulders have a new one in town, could be it they were away too long? Or maybe some other brand is "Clear"ly on their tail? Whatever the reason they felt they needed a reminder in the market as it has been - ages! - since I saw anything of them in terms of advertising. Sure, the brand is drilled into the skulls of people - or at least used to be - when it comes to dandruff elimination. Do not this is exactly what the line riffs at "It doesn't have to be a head-scratcher" - literally and figuratively. Literally because this is what you do if you have dandruff, figuratively because you don't need to think a lot to pick the Head & Shoulders. I think this is a campaign what was thought of purely in Arabic, because it is very socially rooted in the language.