Deodorant? Lettuce? Cheese? Well, look who's talking now! (and no, not the film). So Promarché with the help of Joefish flipped the angle - what if products told the story and not the other way around. Interesting view so why not? The OOH campaign could not convey the exact build up but still managed with one still shot to transmit the idea of here's looking at you! But you'll have to be more open.... minded. Or open for more freshness and tastiness, because you never know when the right product will end up bagging you, not the other way around!