The ad above goes back to 2010. The one below 2025.
Same word play. Almost. Madi means past. So the ad goes "the past is present kiddos", then now "the past is present for the future". As I said, done and dusted not sure if improved. Again, with back to school almost here, such ads will be in full swing, but it is interesting Madi still chose to revisit an old one. It did work in the past, now apparently it was dipped in "new and improved" sauce. I think the idea is that since Madi is celebrating 50 years so they are looking ahead "for the future". Could work I guess, but the original word play still there.