Remember that laughable ad l'Oreal has graced us with (here), well apparently there was even more in the bottom drawer. Introducing Jerry Ghazal as their new mouthpiece (here). His bio states - writer and actor. I shall bypass actor because not my field of expertise (Patrick, you listening here?) but writer? As in writer? People I am a writer, and a damn good one at that (yes, with my ego in check). So honestly, not everyone who says he or she is expert at a domain on the internet is, caugh, ahem, expert in it. Of course, if you want half-romantic sayings with pseudo flirty sentences and bottom of the barrel expressions that go passpartout with a sprinkle of fake Nizar Qabbani, be my guest. But still, l'Oreal should know better.