OMT is back at it with Joefish! There is an OOH campaign for as far as the eye can see, but also an ultra cute video (which I really loved in terms of atmosphere - here). Now the OOH is part of the TVC in terms of stills and yes it kind of portrays the ad but I still like the TVC better as it expresses better the moodiness and... laziness effect. I mean why do today what you can put till tomorrow? And who wants to - God forbid go to a bank, or even an OMT branch - when you can do it straight from your phone, while enjoying the "dolce far niente" (sweetness of doing nothing). I am not here to argue.