Wednesday, November 20, 2024

Hallab 1881, on that horrible Independence Day ad



One of my problems is that I react viscerally to ads. The new Hallab 1881 ad made me physically wince. Let's see - a grandson comes to his grandfather and asks "grandpa what happens to the world if there was no Lebanon?". Cue... The pseudo-patriotic diatribe about us inventing the alphabet, and our landmarks, and singers and doctors and inventors, and famous lunches. Maybe, just maybe (and this is a big ask) it sounded good on paper. In reality the ad borderline sucks. No, it fully sucks. It is badly acted, badly scripted, badly thought, badly executed, and - damn it, even as a diabetic - the last thing I want right now is baclava! Oh please spare me the "no matter what happens the country is the foundation of it all...". Stupidity called and wants its line back. Honest, I am usually much more reserved but this is totally beyond any logic. I saw the ad so that you don't have to, but if you insist please check here.