Divella - well, this is a brand I notice in the supermarket. With a high price-quality ratio. Yes, we are one of the families that drifted from Barilla when brand-loyalty got replaced with price-sensitivity. And there it is, Divella is on the streets. The idea is to adapt the shape of the pasta to "Italian passion" (or specialties). I am not sure if the campaign has further visuals, but the two I saw included a Vespa and fashion design.
So it will be nice to see this campaign - which is interesting to be honest - go further in the analogy. Again, perhaps this has already happened, except I only have these two visuals on my radar.