And it is Epica Awards season again!!! Despite the power cuts and the slow internet and the sometimes having to wait minutes for films to load to be able to judge them. Still I went harakiri on all categories and finished the judging as I do every year... It is that season again, that thrill to discover new ads, be enthralled by them or please-let-this-ad-not-be-entered-into-another-category. Well this year our region MENA really showed a good display, don't know how far they will make it but FP7 McCan Dubai has shown a strong presence (For Mastercard and their astronomical sale, for Home Center and "A Dad's Job" and for Science Park Dubai with Tahaab Rais own offspring "Stuck"). This year my favorites are The Danish Road Safety Council "It's Always Been A Good Idea To Wear A Helmet" (by &Co) and SAS incredibly lovable ode to travel "What's Truly Scandinavian?". I don't always guess the correct Grand Prix (though I did vote for Kenzo in 2016 and I immediately knew it was going to be Mercedes-Benz "Bertha Benz" story in 2019! but was sooooo off the track with last year's Burger King "moldy whopper"). But that's what Epica is, a blend of tens and tens of journalists from all over the world each with his/her own taste and likes.