Tarek Chemaly
Tuesday, November 25, 2025

The Epica Awards shortlist is out

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The Epica Awards are delighted to announce the shortlisted entries for 2025. In recent days, a unique jury of editors and journalists from a...

Did Doritos just slay a competitor? It did, it did.

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Heaven help us... Doritos is coming out for the competition. And not just "any" competition. Read between the lines and the target...
Monday, November 24, 2025

Elf Town, as if more proof is needed Christmas is approaching.

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As if more proof that Christmas is approaching, please welcome Elf Town with its - billion sponsors. Well, the event must be humongous as th...
Sunday, November 23, 2025

Ksara - Independence Day

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Yes, yes, it fell through the cracks yesterday but this is an Independence Day worth mentioning for the concept above all else (execution is...
Saturday, November 22, 2025

Chateau Musar - corkscrew for Independence Day

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Chateau Musar has a new one for Independence Day (sadly it gives me an impression of deja vu - here) . Still, on its own merit the ad is ver...

Hallab 1881, or how to sink even lower.

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Hallab 1881 just did "something" for Independence Day ( here ). I was hesitating to post the link because it must come with a warn...

Parazar, a neat ad for Independence Day

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Parazar just did Independence day ( here ). A proof if any is needed that one can do a lovely, strong, and well-meaning ad with a creative b...

Evo and touch link up together

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Evo e-wallet (apparently with a Central Bank permit!) has joined hands with Touch, the phone company, in order to give you 10 USD (for free ...
Friday, November 21, 2025

Tchibo, Gold for the converts.

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It is nice when your favorite coffee brand is out there strutting their stuff. No I am not a "the other brand" (which shall remain...
Thursday, November 20, 2025

The pope is coming (act busy or "a la prochaine!")

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The Pope is coming to Lebanon (again, I mean different pope but same visit!). So naturally, there is a tone of ads on the streets to welcome...

Abaad - still believes in teaser/revealer...

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Wow, the 80s called and they want their teaser/revealer back. But here we are, another November/December and Abaad (as well as Kafa!) are bo...
Wednesday, November 19, 2025

Halim goes smart with the National Anthem for Independence Day!

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Take Maliks and his silly riddles ( here ), then take Halim (first here ) now the above. Halim, truth be told is on fire. Now that Independe...
Tuesday, November 18, 2025

Solet tapis, let's decorate

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Solet Tapis... "carpets are the decoration of the house" with a visual of a house made of carpets. Sorry for the image does not sh...
Monday, November 17, 2025

Elmir, and for those who don't know?

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All right, all right I am the ignorant one. "For those who know" - well, I don't know. There I said it, sue me. Apparently it ...
Sunday, November 16, 2025

Concord - just focus on the local

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Concord, I am not even sure if this is a campaign though it is periodically present on the highway. The idea is simple - Concord is a Lebane...
Saturday, November 15, 2025

McCafe goes shutterstock royalty free

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All right - here's the source . And it's royalty-free. On Shutterstock. I am not saying the ad is without merit, but well it is take...
Friday, November 14, 2025

Ksara - personalized label bottle (again)

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Well, it worked for Mother's Day ( here ), so why not a pre-Christmas redux? Ksara is on it again - create your own label for your bottl...

Storium - Christmas already

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What is there to say? Weather still mild, people still in t-shirts and despite some chilly nights in September and sporadic rain the saying ...
Thursday, November 13, 2025

LTV, all eyes on them.

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"All Eyez on me" titled his album the late Tupac Shakur, but LTV is far - very far - from this with their "all eyes on us...
Wednesday, November 12, 2025

Pasta Reggia, blink and you'll miss it.

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Look - I love this ad. Is it kitsch? Yes. It is blink-and-you'll-miss it? Also yes. It is funny as hell once you see it? Incredibly so. ...
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