Roadster is on it, again.  The campaign goes - in many iterations - "We're either geniuses or unemployed", "Are we seriou...

Abed Tahan has a new campaign in several executions. The idea is that... as we say in Arabic "may you turn 100", well at 96 years ...

Well, what's with everyone advertising their chicken, Tanmia just their ow hat in the fray. "They say I am: Agile - Rowdy." we...

Interesting Toters is on two fronts at once. On the one hand, they have an ad whereby they give 20% discount for anyone paying with Masterca...

Maccaw... Yes, it has been a while seen we saw this being advertised. AI-created? Sure! Apparently there was a different ad with a guy with ...

So just this morning I spoke about Hawa Chicken ( here ). So I go to town and what do I see? Bell Food advertising that it too, has an oil w...

Well, this is counter-intuitive even if it ends up making sense. A brand saying "it doesn't need advertising", while actually ...

Artwork by Tarek Chemaly I can't believe I have to speak about this again ( here ). To be clear, I have nothing against AI, not that I u...

It was bound to happen. Although I think this is way beyond the zeitgeist at this point (you can see the shop here ) - interestingly they st...

By now you have probably heard of CMA CGM acquiring Fattal Group (an incredibly smart move if there was one - Fattal being a leading regiona...

This is interesting, finally someone not being stereotypical gender-wise. It could have been very easy to do so, but Optimal has avoided thi...

Artwork by Tarek Chemaly Here's a hint: Don't grow up during a war. I once wrote "The first time I saw wounded people, I felt e...

OK let me start with the words of Aya Haitham, senior brand manager at NYX. "We brought together two worlds no one expected to see coll...

Cheikh el Meshwe (the cheikh of grills) plays on its name with its many reincarnations. There are several actually. The one above is a perfe...

So after money-maxxing, China-maxxxxing, sidequest-maxxxxing, fiber-maxxxxing, sleep-maxxxxing, and the list goes ad infinitum . So while we...

Remember the Aladballa vs Al7ayalla debacle? ( here ). Well, me in my little ignorance, I did not know that basically, the original was Ahma...

McDonald's. Seriously? "El joude bi albna mawjoude" - quality is present in our heart - does it rhyme? Yes. Is it silly? Yes. ...

There's too much going here, but can you blame them? They are introducing now one, but two brands, brands which seem unknown to the publ...

When you tell someone, at least in Lebanon, "what have you done to your face?" it is usually an expression with negative connotati...

For a long time Nescafe has labelled itself as a morning drink, using the line صَح صح which is akin to wakey wakey. Slowly but surely, it is...