Interesting I never commented on this before, at least nothing in my blog archive, but this ad has been running for years during Ramadan. By...

Shopping month? Yes, Shopping month! Either you are too young to remember it or now senile and cannot remember it. But - here's a recap:...

If anyone knows who or what is the "Lebanese coalition for peace" or التجمع اللبناني للسلام please tell me. The reason I ask is be...

Forget Sherihan and her fawazir (riddles)!  On second thought she is unforgettable! But hang in there with me - Tawfeer the supermarket whic...

Petro Elite, well seems there is a reason I have not heard of them. Apparently they operate between Antelias and Baabda. Look the ad does wh...

That Lipton is probably the highest selling tea in Lebanon is a fact. That tea is a major part of post-Iftar (and soohoor too) is also a fac...

Breidy Naturals ( here ), yes, I know me too was not aware of their existence. Still they have a campaign running, which is either very nice...

Bjorg is a niche healthy product. Bjorg barista is an even more niche product. Yet, the campaign is so incredibly aggressive on too many out...

I know these two might seem a mismatch but, the Taanayel les fermes ad was done in 2018 and yet it is a twist for Army Day for one that said...

This is not an anecdote... When the war broke, people ransacked the Spinney's supermarket. Within the loot there was cat food, the peopl...

Every year, same charade. Major fast food joints start advertising their fish-based meals - this is an implicit way of offering people fasti...

At the beginning of my career in advertising a major coffee brand was the client of the agency I was working it. I presented my creative ide...

Lebanese army gets two birds in one stone. You have to hand it out to them. Is it opportunistic? Yes. Smart? Incredibly so. Well there you g...

"We didn't skimp on the content, we skimped on the price", "smart price, smarter choice". So goes Bonlait, in two ad...

"Greek youghourt in festive dates" - how clearer can one be? Well OK 13 Grams of protein if you want to know. Dairy Khoury plays t...

"Forget about tomorrow, stay in Today" - a zero sugar chocolate with everything in Arabic except the name of the brand. A brand mi...

Either my English is getting bad or this sentence makes no sense. OK "live ahead". Again, to be fair if anyone knows what this mea...

Who knew the market needed a new cola brand. If you didn't, here it is. Kinza Cola - available also in diet if you must know - is now a ...

That I am a fan of Mink is no secret. They landed on my best yearly ads several years - no mean feat I can assure you. Their classic Ksara a...

Maggi and Ramadan, a real hand in hand companions. "Ramadan definately with Maggi" or alternatively "Ramadan for sure with Ma...