Tarek Chemaly
Tuesday, January 13, 2026

On the deluge of bad ads I am seeing

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Artwork by Tarek Chemaly I am honestly not sure what is happening but there is a deluge of bad ads I am seeing as of late. I cannot blame it...
Sunday, January 11, 2026

Dunkin' finally rides the 67 wave (really?)

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Source OK, so it ended up happening. You know the 67 craze? The one that exploded last year and basically had a non-definable meaning? Yes, ...
Thursday, January 8, 2026

Fairouz may be an icon but Nohad is a bereaved mother.

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Artwork by Tarek Chemaly When Ziad Rahbani died, everyone and their mother went to social media to report about him, how he affected their l...
Saturday, January 3, 2026

Rudolf Halabi, on the ghost of advertising past, present and future

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  Rudolf Halabi - "but call me Rudy or Rudz" - and myself meet over coffee. Well, figuratively that is, because he is having coffe...
Friday, January 2, 2026

On 19 years of blogging. N-n-n-n-nineteen, nineteen.

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Yes, it is supposed to be January 11th not the 2nd, but last year I only thought about celebrating in February so might as well celebrate wh...
Thursday, January 1, 2026

Tarboosh hangs on to its youth by a thread

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Tarboosh - yes the pastry-formerly-known-as-you-know-what - is back with many ads cut from the same cloth, or same wrapper. The ides is stil...
Wednesday, December 31, 2025

Joe Fish goes end of year with VIvad

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Sunday, December 28, 2025

This blog's top 5 ads for 2025

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And so here we are. The dreaded moment has come. My Top 5 best ads of the year listed in no particular order: Exotica Valentine's Day : ...
Saturday, December 27, 2025

Le Mall, for kids, and the kind still in you

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Le Mall just went totally out there for the festivities. In a very fresh execution brought to us by Joe Fish, the campaign goes for those yo...
Friday, December 26, 2025

Blanchor - or how Christmas can still get creative

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Blanchor has revealed its Christmas ads for its many clients. That they can still think of ideas that resonate is honestly beyond me. But so...
Thursday, December 25, 2025

Alfa goes the AI route, only salvaged by a good line

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Well, the line was good. Everything else? Not so sure. Alfa drowns in its own mushiness, pushing the schmaltz to the power n, and AI did not...
Tuesday, December 23, 2025

Vivad celebrates OOH for Christmas via Joe Fish

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Well, festive spirits ahoy, and this time out in the open. Intrigued? Well, Vivad just went all out celebrating OOH (Out Of Home) with some ...

ABC goes back to youth for Christmas

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A long time ago, there was a Bata ad which went "pour ceux qui croient toujours au Pere Noel, pour ceux qui n'y croient plus, pour ...
Monday, December 22, 2025

LAU Medical Center, excellence bottled in an ad

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And then, less is more. Much less is much more. Whomever did this ad for the centennial of the LAU medical center understands this deeply. T...
Thursday, December 18, 2025

McDonald's has a new offer

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Interesting, McDonald's has a new offer, the reason I say "interesting" is because lately McDonald's has been trying to pr...

MP4, a pistachio caramel oddity in the festive jungle

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MP4 has apparently an oddity within the red/white/just-add-ornaments of the pre-festivities jungle. It is promoting its "Pistachio cara...
Wednesday, December 17, 2025

Fairy and Pril duel it out - perhaps related to the festive season

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Well, theoretically this is an odd time to launch a new liquid cleaner. I mean before the holidays. Then again, family feasts and gatherings...

Epica Awards results are out! (Eli, behave!)

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Two double Grand Prix – in Film and Responsibility – reflect a year of high-quality entries. South Korea wins its first Epica Grand Prix. GR...
Tuesday, December 16, 2025

Pepsi extra fizz and its mediocre zajal

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The idea is nice. On paper. But that translated was a mix of Anthony Hamawi, Fouad Yammine and Twinstagram (the twins Petra and Perla) going...
Monday, December 15, 2025

Saint Gabriel, a wine of/for life and a brilliant ad

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Now that is an upscale ad. St Gabriel, goes with a line that is cut above (even if the imagery is a bit standard issue for the wine industry...
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