Tarek Chemaly
Wednesday, November 12, 2025

Pasta Reggia, blink and you'll miss it.

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Look - I love this ad. Is it kitsch? Yes. It is blink-and-you'll-miss it? Also yes. It is funny as hell once you see it? Incredibly so. ...
Tuesday, November 11, 2025

Toters fresh, planes, trains and automobiles (and motorcyles)

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So here we are - Toters Fresh has a new promise: "we're coming on motorcycle to make you win a car" with - obviously the car s...
Monday, November 10, 2025

Wolfofbey - filed in triplicates

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Wolfofbey has new workshop - the training is for free and the whole thing is to "Start your online business". All of this is fine ...
Sunday, November 9, 2025

Cosmaline, or how to stand out

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Is this ad creative? No. Is this ad conceptually interesting? Also no. Is this ad exceptionally art directed? Triple no. What this ad does t...
Saturday, November 8, 2025

Cafe Super Brasil - go back to the basics

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Well, here's a very basic ad. So basic it actually makes you look. As I said prior so many times, comparative ads are banned in Lebanon,...
Thursday, November 6, 2025

Tannourine fights back with an orphan unipole

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I stand corrected but this unipole is an orphan one. OK, I guess I am the only Lebanese who has not spoken about Tannourine and their predic...

Sagesse - what on earth is this?

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To be clear I am a proud of alumnus of Sagesse/Hekme Achrafieh school. Also to be clear - what on earth is this? "You and your heart sa...
Tuesday, November 4, 2025

Sandwich W Noss - great artists steal

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Source Ah Sandwich W Noss has a nice ad! "We stole the idea of the shaker and make it tastier" - cheeky one indeed. But it works s...
Monday, November 3, 2025

Kassatly Chtaura - the line that won't die

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Kassatly Chtaura is having an ad moment. This means that Christmas is approaching because of the liqueur element. Interestingly the ad is ab...

Gandour Cream Cookies - a cute one indeed

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Gandour Cream Cookies has blessed us with a cute one. It simple goes "they're sweet inside out" but the word sweet in Arabic i...
Sunday, November 2, 2025

Almaza is on to something with its unfiltered

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Source Almaza is on to something here with its unfiltered ad. "Everyone is buying gold" a wink at the price of gold that everyone ...
Friday, October 31, 2025

Cancer detection, LAU opts for an awkward angle.

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I am all for good causes. This one leaves me a little confused. But perhaps maybe I am not the target audience hence me not being sensitive ...
Thursday, October 30, 2025

Association of Lebanese Industrialists - or how to do a wonderful ad

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And to those trying to come up with good ads while being "creative" and dabbling for heaven knows what please let me introduce you...
Wednesday, October 29, 2025

Can anyone tell Maliks to stop their silly riddles?

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First there was those ( here ), and now the one above. OK, the one above is easy to decipher (العلم نور) considering the other ones took for...
Monday, October 27, 2025

Nesquik - but make it cereals

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Ah the difficult life of a diabetic. Temptations everywhere. So Nesquik, courtesy of Nestle, but make it in cereal form. Now apparently the ...
Sunday, October 26, 2025

Nonna, a great name for a pasta.

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Look, sometimes it's not really creative let's face it. And sometimes "not really creative" is what is needed. So, and I k...
Saturday, October 25, 2025

Head & Shoulders, head-scratching indeed

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Head & Shoulders have a new one in town, could be it they were away too long? Or maybe some other brand is "Clear"ly on their ...
Friday, October 24, 2025

Puidor: Molasses galore

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Puidor is - launching (and I stand corrected) - its molasses. Well, originally in the ketchup category, jumping to molasses is a small step ...
Thursday, October 23, 2025

JCC for Rossignol vs SV by Saudia: Compare and contrast

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I am not saying they did, I am not saying they didn't, but the new label SV by Saudia reminded me immediately of Jean-Charles de Castelb...
Wednesday, October 22, 2025

Libanpost and General Security team up

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Apparently, on the ground this has not been smooth sailing, but I am not here to judge how the operation went, but rather the ads that prece...
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