Tarek Chemaly
Monday, October 13, 2025

Bellvie, an ad so smart it left me confused

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First the facts: Comparative advertising is banned in Lebanon ( here and here as examples), so you cannot name the competitor directly (we...
Friday, October 10, 2025

Blanchor goes World Mental Health Day

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Try deleting this. For World Mental Health Day Blanchor said it as it is. Some stories cannot be deleted. Anyone who has suffered in terms o...
Thursday, October 9, 2025

Zaatar w Zeit goes spicy.

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Source We are a far cry from Fattoush pas a mon pote, but again, different times, different audiences, different ways of talking. Spicy is i...

On that country that makes no sense but still does.

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Ah life in Lebanon! Never a dull moment. Anything can - and literally will - happen. Since 2019 we have been going from a crisis engulfed in...
Wednesday, October 8, 2025

Slowear, always the cut above (25 seasons together)

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Slowear never ceases to amaze me ( here and here ). And here they are at it - again. Elegantly, discretely, without shouting, without too i...
Monday, October 6, 2025

Awal chi... Almaza deserves a victory lap!

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Almaza has two back to back new ads (on instagram at least), the first "queen" is a wink on the election of the new Miss Lebanon (...
Sunday, October 5, 2025

Smeds - better late than never

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Well, the ad dates to March 2024, as to why it only appeared on my radar now is a mystery yet here we are. An ad that does what is is suppos...
Monday, September 29, 2025

Nok Nok, a massive event, but what can Cafe Rio teach it?

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To give credit where credit is due, let us start with here and here  (and some behind the scenes here ), the text comes from Nok Nok app ...
Sunday, September 28, 2025

Nok Nok, just because you can does not mean you should.

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Yesterday, I was kind of nice to Nok Nok ( here ), but this... Is inexcusable. And I do not care what the rationale is, or what the creative...
Saturday, September 27, 2025

Nok Nok, catchy but with an aughts feel

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Seems Nok Nok has a new series of ads. The idea is to insert a product inside a word - since they deliver a whole array of goods (that Spinn...
Friday, September 26, 2025

OMT Pay goes zero

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OMT Pay is here again... This time aiming to portray their zero fees from wallet to wallet. OK, I may be biased but the yellow really intere...

Plein Soleil, disjointed slices of life

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So Plein Soleil has a new ad for their milk. Right bang on back to school schedule. It clocks at 1 minute 10 seconds. The ad on the positive...
Tuesday, September 23, 2025

Humain goes full AI for Saudi National Day with Monks

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Humain just did an ad for Saudi National Day. Sure, this being a patriotic ad, they are allowed a lot of the usual bells and whistles withou...
Wednesday, September 17, 2025

Starbucks gets lost in translation

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I think there has been a case of lost-in-translation. Starbucks has a new ad, which is supposed to be full of hype, coolness, edginess, but ...
Saturday, September 13, 2025

Dutch Boy - paint me confused

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Dutch Boy Paints has a new ad. Wait for it - they still believe in teasers and revealers. No, really. For the teaser "this is not a boy...
Tuesday, September 9, 2025

Halim aces its back to school ads

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Halim! Yes, that Halim, the one that had the ubiquitous jingle during the time of war. Well, Halim is back, and is back is beautiful ads. Th...
Friday, September 5, 2025

Beirut Beer - back to school thankfully

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Beirut Beer is saying what every parent is whispering - the kids are back to school thankfully. Come on let us admit it, in the summer you n...
Monday, September 1, 2025

Promarché - look who's talking now.

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Deodorant ? Lettuce ? Cheese ? Well, look who's talking now! (and no, not the film). So Promarché with the help of Joefish flipped the a...

Aromate - slapstick ahoy!

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Slapstick is defined as "comedy based on deliberately clumsy actions and humorously embarrassing events." It was very popular in t...
Thursday, August 28, 2025

Adi Coffee, first-degree negligeable ad.

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Photo credit here As the source article said, this is probably AI. And incredibly bad AI at that. And here's the issue - "take me w...
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