Tarek Chemaly
Monday, November 9, 2026

La Bergere - now you see it, now you don't

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On the one hand this is a brilliant ad - a Labneh so good the bucket is empty. The idea is very smart. The problem is, you wouldn't have...
Sunday, November 8, 2026

Anklopfzeremonie and your stupid idiotic titles

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Ar Artwork by Tarek Chemaly - Emperor of Habsbourg decoration Anklopfzeremonie - the knocking ceremony. What? OK here's the story: Durin...
Saturday, November 7, 2026

KFC Lebanon - everyone has an opinion

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Apparently KFC is causing quite the stir on Instagram ( here ). Interesting, with Lebanon divided between the ever-shrinking haves and the u...
Thursday, November 5, 2026

Am suffering from information overload

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JonBenet Ramsey - artwork by Tarek Chemaly I, like everyone else on the planet, am suffering from information overload. There is something I...
Monday, November 2, 2026

Joe Fish and Unilever go post-Halloween

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So Halloween came and went... And after any high comes the cleaning, and in this case taking off the costume, the make up, for some the pros...
Sunday, November 1, 2026

Nescafe, already top of mind, insists it is top of mind

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Let's be honest, as soon as you say instant coffee, the first brand that comes to mind is Nescafe. As a matter of fact, it became synony...
Friday, October 30, 2026

Almarai launches Haboor - gets lost in translation

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Brands or products which do not make it across different languages are a dime a dozen - Mazda Laputa? Mitsubishi Pajero? (try Spanish for bo...
Thursday, October 29, 2026

It's not just advertising, job hunting is a nightmare

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Source Never mind the "success stories" you see on Linkedin, job hunting - especially in Lebanon - has become a nightmare, and tha...
Tuesday, October 27, 2026

Dove 0% AI, 100% beauty

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What do Cynthya Karam, Yara Bou Monsef, Mia Saiid and Maya Allawi have in common? Apart from being famous, each in her own sphere, and beaut...
Monday, October 26, 2026

I am suffering from social media fatigue

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Artwork by Tarek Chemaly Sigh. OK, let's start backwards, I joined Facebook so late to avoid reading people's corny posts. By late I...
Saturday, October 24, 2026

Solet Tapis goes the paparazzi route

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Solet Tapis, right bang on time for when people put their carpets ( here ) is out with a new one. "Our carpets are such a story" -...
Friday, October 23, 2026

Barista Beirut Edition, excellence in a capsule.

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All right, everyone can go home. Barista just showed everyone how it is done. A msterpiece in design, culture thinking and basically encapsu...

Am I too old to adapt to the new advertising?

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Linkedin - from my series "Tanaklogia" dated 2013 I have been in the communication scene long enough, and I have read the words ...
Wednesday, October 21, 2026

From MbS to MbSOS? Saudi Arabia, advertising, and national image

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Artwork by Tarek Chemaly, first released as cover of ArabAd in 2024 Trojena Ski Village? Webuild Dam & Lake Project? The Line Tunnel? Mo...
Tuesday, October 20, 2026

France, Lebanon, ABC and Swatch

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Artwork by Tarek Chemaly If you did not live in the 80s you wouldn't know what the Swatch craze was. The first time Charles came from Cy...
Monday, October 19, 2026

France, Lebanon, Spinneys and cat food cans

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Artwork by Tarek Chemaly So the student manifestations are raging - and all the rage - in France. Note, I am not French, I don't have a ...
Friday, October 16, 2026

Zaatar w Zeit, 100 branches, full score

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All right sometimes it works, sometimes - rather most of the time - it does not. This one actually works, sure it is full of cliches, self-a...

Marché - a whiff of a great copywriting

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To be honest I have no direct experience in the area but I heard it outright that the location (apparently facing LAU Kraytem) is cursed. No...
Thursday, October 15, 2026

Fiat showroom plays geography

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Maliks said it without much evidence ( here ) but with Fiat the facts are solid. With Fiat (and sadly the non-photographed Jeep) we know exa...
Wednesday, October 14, 2026

Xpeng GX Erev - leave the light on for me

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Pity I could not shoot this at night. Well, here's the idea, at night the lights of the Xpeng GX Erev are actually lit! (OK, along with ...
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