Tarek Chemaly
Tuesday, February 10, 2026

Sleep Comfort, Chery, a morphed logo and... A wedding list?

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In my daily AMA (Ask Me Anything), the above ad came en masse. "Why the rings?" "What does the car have to do with anything?...

Chateau Musar makes me want to be single this year

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Just to be clear from the get-go. I am single. But that Chateau Musar atrocity for Valentine's was really a further proof I should be. ...
Monday, February 9, 2026

Roadster goes for more protein (or perhaps less)

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Roadster, the brand that reinvented itself and its branches to be less Americana and more mature, is now back with an add that screams ...
Saturday, February 7, 2026

Pepsi vs Coca-Cola for the Super Bowl. Yes, really, again.

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Pepsi is launching a new ad to compare itself, once more, to Coca-Cola while using the Coca-Cola white bear. No, really. Apparently, it is a...
Friday, February 6, 2026

Ras Al Houssan - Ramadan time

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Well, the 90s called and they want their ad back. Ras al Houssan is back into the saddle (no pun) to offer us a pre-Ramadan ad (notice the l...

Budweiser, the Super Bowl, and Pegasus

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Budweiser, which tanked in sales to the tune of 9.2% (well considering its sister brand Bud Light went down 24.6% that's no biggie after...
Thursday, February 5, 2026

Waba, Arabic elements to the power n.

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I admit I was not even aware the brand existed. Waba - a high end plates and cups - think Villeroy et Boch but make it Arabic designed and s...
Tuesday, February 3, 2026

Zod Security vs Maybelline (compare and contrast)

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Let me be clear the "prisoner trick" in advertising is nothing new. And giants like Maybelline take months to do their ads and ada...

IPT diesel does a Fairouz trick

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Well, IPT diesel does its own Fairouz. The lyrics, "in days of cold, in days of rain" taken from Fairouz's " habyatak bil...
Saturday, January 31, 2026

Rodsons: Clear, simple and single-minded

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"Rightly-done work needs the right tools". There, Rodsons went back to the least common denominator and won accordingly. No fuss, ...

Saudia - milk with dates

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So apparently there is a new product in town. OK, here I am admitting to my ignorance - I had no idea Saudia milk was available in Lebanon (...
Friday, January 30, 2026

Hajj Nasr, the kafta, and Sandwich w Noss

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Remember the Sandwich w Noss campaign? ( here ) The campaign went on to compare itself (mostly in a funny derogatory way to other places) an...
Wednesday, January 28, 2026

Tele Liban has ads on the streets (please read this without fainting)

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Tele Liban has ads on the streets. Tele Liban has ads on the streets (repeating for emphasis). Honestly I am so pleasantly surprised - befor...
Sunday, January 25, 2026

Omo is faster than... Take your pick

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Well, take your pick people. Omo is faster than your coffee break/power nap/morning scroll/gossip session... Because it offers 15 minutes wa...
Saturday, January 24, 2026

Coffee means Nescafe - the cat is out of the bag

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Najjar tried, really tied - among others here . But let us face it, coffee means Nescafe. Well, it's not like they are inventing it, but...
Friday, January 23, 2026

Ras Al Houssan - rectifies its aim

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Source Remember Ras al Houssan's earlier campaign ( here )? The one where nothing worked? Thankfully they woke up and smelled the coffee...
Thursday, January 22, 2026

It's Her Way has a new horrific ad.

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Here's a typical example of me supporting a cause but hating the ad. The latest It's Her Way ad - a movement about reintegrating mot...
Wednesday, January 21, 2026

Nepo babies unite: Use your parents as a springboard

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Artwork by Tarek Chemaly Brooklyn Bckham? Yes the guy who drives McLaren P1 (of which 375 were produced - here ) which I believe he paid fro...
Sunday, January 18, 2026

Can we stop about this 2016 thingy? #2016trend

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Artwork by Tarek Chemaly based on "Riwayat Abir" (2016) Unless you are Marcel Proust (or Karl Ove Knausgard whose novels I still h...
Friday, January 16, 2026

Picasso d'Or 30th edition - brings little to no surprises

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So the 30th edition of Picasso d'Or is among us, the results bring little to no surprises. On the bland side a lot of forgettable, annoy...
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