Omo - first this then this  (2024 and 2026 respectively). Two very solid campaigns that made total creative sense but also - held their own...

Almaza has gone back to school mode in what it does best - witty, simply, Arabic copy and just plain good old Almaza. The trick "in lin...

Rania Noureddine posted this on Linkedin ( here ). I almost refused to believe it. Sandwich w Noss, who built their identity on basically mo...

On the surface of it, nothing to write home about. Another me-too product in the Lebanese market (also made in Lebanon mind you by El Safa G...

I must start this post with a confession - the 2 courses in nutrition I attended at University? I barely passed them. Nutrition did not mean...

You know the old joke? A lazy student was asked by his parents about his first day of school and he goes "there's a lot of time was...

Remember the previous back to school campaign from Beirut Beer? ( here ). Beirut Beer is back for more this year, even if a redux of the pre...

Well, you know when you see people with Chinese tattoos? Likelihood is that they don't even know how to read the letters. Yet, there the...

So Kettaneh Mobility is introducing 212 to the Lebanese market. It is trying to emphasize the brand’s bold identity, military heritage, and ...

I admit, it took me a full day as to why the Open University ad seemed familiar. A young man and a young woman, with perfect teeth and smile...

Neo from Bank Audi, BO2 from Byblos Bank, DIGI by Bank of Beirut, Wink Pay by Credit Libanais. And now leap by SGBL.  Sounds familiar? Sound...

Am still trying to figure this one out. Is it about sunset? No. Is it about the end of summer? No. Is it about specific or social moments? A...

Well, what's with everything going digital, it is no wonder Samsung is advertising its tablet for the back to school and it comes with a...

Milky Matcha has thousands of other links online. So if Milky is the brand (and I have no idea it is Lebanese or not), then it's too coo...

Well, whomever thought, executed, approved and otherwise bought ad space for this one deserves to be the "before" image in this si...

Promarché - now in back to school mode. Actually this is too subtle - pack to school. Sure the apple as earth globe and the pain de pie as c...

Another teaser-revealer, this time the culprit is Xtra, the juice brand which has been missing from the airwaves for a long while (speaking ...

Well, just to be clear, the math is wrong. The geography too. But I guess this was the point. Even if, sadly, as you pass by in your car whi...

Honestly, everyone wants to ride the same wave at the same time, and it is ridiculous and stupid. Flick through instagram and you get - at l...

Could Toters have cracked the Fairouz pun without looking cheap, overdone and chi chi. By God they have! All right first the original refere...