|Artwork by Tarek Chemaly from the series Abou Fouad 3 bi 1.|
Here's a word for you: Strategy.
In the hassle of producing social media friendly ads for every occasion, brands forgot to look within themselves for what truly makes them what they are and how they should stick to a central message which is their ultimate soul and how they should communicate it to the public. Now is the time to go back there people. Let ad agencies talk to their clients while practicing social distancing a d really think: Aside the corny ads for every occasion, who am I as a brand, and how can I as as an ad agency help you portray that?
This has been the winter of our advertising discontent. But today spring has sprung, it is Mother's Day (in Lebanon and several other countries) and I extend my wishes to all mothers, advertising will survive this for sure. In what shape and if "older and wiser" remains to be seen.