With tag #الوطن_يجمعنا (the country unites us) the Saudi National Day gave birth to the bland ads with little or no effect but Banque Saudi Fransi went with a bang. In a cute ad they actually sent congratulations to all the other banks in Saudi Arabia (remembe - the country
unites us!). So competition be damned! This was a time for the kingdom to stand as one! Brilliant strategic thinking people and an excellent ad.
