Monday, September 23, 2019

Banque Saudi Fransi - masterstroke on Saudi National Day

With tag #الوطن_يجمعنا (the country unites us) the Saudi National Day gave birth to the bland ads with little or no effect but Banque Saudi Fransi went with a bang. In a cute ad they actually sent congratulations to all the other banks in Saudi Arabia (remembe - the country unites us!). So competition be damned! This was a time for the kingdom to stand as one! Brilliant strategic thinking people and an excellent ad.

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