OK the photo is less than optimal (I am not arguing if the kid is handsome or not, just that nothing works in it esthetically!) but the line completely saves the day! "Elak kell el t'ADIR" (you have all the gratitude). Pity the photo reminds me of olden Clementine (the agency that did this ad) where the same kids would be used almost haphazardly in all ads to - honestly - bad effect! But as I said the line does save the day.